For IBM’s annual 100% Club in Lisbon, Urban Projections provided both content and creative direction for an immersive projection design that transformed the historic Convento do Beato into a captivating visual experience. This remarkable former convent became the backdrop for a dynamic, architecturally mapped projection environment that set the stage for a series of live performances throughout the event.
Inspired by the essence of Lisbon, the creative design drew from the city’s rich cultural textures, incorporating elements of local street art, the intricate geometry of traditional Azulejo tiles, and the delicate patterns of Portuguese lacework. These influences were woven into the projection mapping, enveloping the convent’s interior facade with vivid colours, shapes, and patterns that honoured Portugal’s artistic heritage.
The result was an enchanting fusion of local artistry and modern technology, bringing together the timeless beauty of Lisbon’s culture with IBM’s innovative spirit. Through this collaboration, Urban Projections created an immersive environment that celebrated the venue’s historic character while embodying the energy and creativity of Lisbon.
IBM 100%
IBM
2019
Artists:
Rebecca Smith
Barret Hodgson
Project Manager:
Rachel Fletcher
Mapping / D3:
Nils Porrmann - Dandelion & Burdock
Agency:
Nteractive