ITV CREATES

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In a re-imagining of the iconic ITV visual identity, Urban Projections & Thomas Wolski were invited to create a series of 12, thirty second idents, for Pride month 2021. The Idents were shown every day throughout the month of July on the ITV network, reaching +4 million viewers per day.

The piece mixed intricate monochrome illustrations with swathes of colour and light, and was realised through digital projection mapping techniques.  The basis for the fine-art illustrations was iconography from the LGBTQ+ community, creating a story of visible pride and strength in community.

Filming took place over two days in Manchester, working from the studio and on location for the build of the Ident itself.

- ITV CREATES -

PROJECTION MAPPED IDENT

9E46E71C-9B79-4F7A-9FB2-809DB18B8DB8.jpg

PROJECT GALLERY

Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom
Urban Projections & Thomas Wolski : ITV Creates
Urban Projections & Thomas Wolski : ITV Creates

Projection Mapped illustration for Pride Month

press to zoom

 

Artists

Rebecca Smith

Thomas Wolski

Director

Kevin Batchford

Producer 

Cressida Randford

DOP

Conor Rodgers

Art Direction

Lord Whitney

Production

Electric Robin

Curator

Charlie Levine

Jib Operator

Joe Oliver

Photography

Theo Deproost